Value Management (VM) is a powerful methodology for developing competitive strategy, corporate strategy and the strategic management of corporate portfolios and programmes. The VM3 course builds on the skills developed during VM1 and VM2 courses to enable participants to facilitate strategic VM studies.

The focus of VM3 is to develop participants so that they can contribute to business strategy and public sector policy. Thus VM3 covers how VM contributes to:

  • Competitive strategy
  • Corporate strategy
  • Value governance (i.e. use of VM in strategic portfolio, programme and project management)

Please note that the Professional in Value Management (PVM) qualification requires participation in the VM1, VM2 & VM3 courses along with suitable professional VM experience including leading at least two VM studies.

Please contact me to discuss your specific requirements.

Laura Robertson, Course Director

Course content

1. Client approaches to strategy

How to work as a VM facilitator in the client’s strategic environment:

  • What is strategy & strategic VM?
  • Client approaches to strategy
  • Strategic VM workflows
  • Evolutionary approaches to strategy
  • Co-creation approaches to strategy

2. Competitive strategy

Core building blocks for developing competitive strategy:

  • Design of Strategic Business Units
  • Business environment analysis
  • Competitor analysis
  • Core capabilities & competences
  • Selection of competitive strategy

3. Corporate strategy

Defining, building and optimising the business portfolio:

  • Portfolio visualisation techniques
  • Parenting advantage framework
  • Shareholder value analysis
  • Performance management frameworks
  • Strategy in the public / third sector

4. Strategic governance

How to future-proof client strategy via strategic VM governance frameworks:

  • Strategic VM programme management
  • Strategic governance
  • Risk and the VM facilitator
  • Systems traps and pitfalls
  • VM professional development

Key benefits

Comprehensive delegate pack

  • Complete set of course notes
  • Strategic VM process templates
  • Copy of interactive workshop records
  • Real world consulting case studies
  • Professional networking

Client management skills

  • Techniques to rapidly build credibility
  • How to win business
  • Dealing with difficult clients
  • How to run problem solving workshops
  • Marketing consultancy services

Tools and techniques

  • World-class strategic VM process models
  • Approaches to consultancy fact finding
  • Strategy & policy development
  • Organisational development
  • Methods to boost productivity & quality
  • Creative problem solving techniques
  • Change management frameworks

Real world consultancy cases, e.g.

  • Competitive strategy
  • Corporate strategy
  • Feasibility studies
  • Go to market / product launch strategy
  • Lean process improvement
  • Major systems engineering projects
  • Organisational restructuring
  • Strategic marketing
  • Major IT / IS projects
  • Asset investigations
  • Outsourcing
  • Service reviews
  • Financial analysis
  • Accommodation reviews
  • DIP / workflow
  • Mobile working
  • Start-ups
  • Option appraisals
  • Venture capital
  • Joint ventures
  • Social enterprises
  • Project rescue
  • Turnarounds

Course fees

Course fee per participant is £1,500 + VAT = £1,800.00

3rd of 3 x Live Online VM courses leading to the Professional in Value Management (PVM) Qualification

NB Course structure and content are subject to ongoing improvement and change.