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Please work through the lessons on the right by clicking the indicated links. Each Unit is supported by a webinar in which core concepts are explained, case studies are discussed and tacit consulting skills are shared.

Professional Certifications

10. Marketing Consulting Services

Marketing generates sales opportunities for consultants and is thus an important topic to master. Marketing can help you land your first consulting job, it can help get you promoted and it is also a key skill if you ever set up a consulting business. The objective of this module is to show you how to:

  • Develop your professional brand as a consultant
  • Strengthen your professional network

Please attend the webinar and complete the following activities…

10.1 How to Develop Your Professional Brand as a Consultant

All products and services are branded, i.e. given a distinctive name and image to identify them to potential customers. As consultants we need to develop a professional brand that enables potential clients to rapidly identify who we are, how we can help them and demonstrate that we are experts in our field.

Lesson – Developing Your Professional Brand

10.2 Professional Networking for Consultants

Professional networking is a key activity of all consultants. It helps us land a job, tackle client engagements (our professional contacts may have access to useful knowledge or skills) and of course find new clients. With the right approach professional networking is fun and helps us develop long term professional relationships and friendships. Poorly done professional networking is frustrating and wastes a great deal of time.

Lesson – Professional Networking for Consultants