A recent MBA hired by a blue chip company was asked by his boss to engage one of the elite consultancies on a major strategy study. Here is a transcript of their conversation:

Rookie manager: ”Can you explain how ??? & Company calculates its fees for this type of engagement?”

Grizzled engagement manager: ”It’s very simple. For this type of study we charge £250,000 to answer three questions.”

Rookie manager: ”Crikey, isn’t that rather expensive?”

Grizzled engagement manager: ”Yes it is. Now what was your third question?”

Mark Law, Programme Director

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